AWEARNESS: The Kenneth Cole Foundation

November 4, 2011
Proudly wearing Kenneth Cole’s reinterpretation of the iconic AIDS ribbon.  It was designed to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation.   
If you’d like to show your support, the ribbons will be on sale beginning November 4 with 100% of net profits being donated to AWEARNESS, the Kenneth Cole Foundation, in support of the MTV Staying Alive Foundation and amfAR, The Foundation for AIDS Research.  They’ll be available at Kenneth Cole stores,; Bloomingdale’s stores and; Gilt Groupe; and House of Fraser in the UK.
Thank you so much for stopping by and hope you have a wonderful weekend!